Hi, I’m Sam
I’m a Communications Director in Indianapolis, where I lead a team of creatives and spend my days thinking about how stories get told.
Photography has been a parallel passion for 15 years. The X100VI is my way of doing it for myself — no brief, no deadline, no audience to serve. Just a small camera, a fixed lens, and whatever light I can find.
When I'm not shooting, I'm at home with my wife, our puppy, and two cats. They’re my favorite subjects.
The recipe pack came out of 25 days of shooting the X100VI everywhere I could — from the red rock of Sedona to a neon rodeo bar at midnight. Five Kodak-inspired film simulations, built in the field, refined until they felt right.
My Approach
What began as a passion project has evolved into something more. We’re proud of where we’ve been and even more excited for what’s ahead. What sets us apart isn’t just our process—it’s the intention behind it. We take time to understand, explore, and create with purpose at every turn.
Simple ideas
Through every step, we've focused on staying true to our values and making space for thoughtful, lasting work.
Lasting impact
We build with clarity, act with integrity, and always stay curious.